About Impact.VOTE

"I understand…why a young person might look at politics right now, the circus of it all, the meanness and the lies and conspiracy theories and think, what is the point? Well, here is the point: This president and those in power — those who benefit from keeping things the way the are — are counting on your cynicism…They're hoping to make it as hard as possible for you to vote, and to convince you that your vote does not matter."

President Barack Obama
at the 2020 Democratic National Convention

Who we are

We are multigenerational team of progressives who believe wholeheartedly that our votes do matter, specifically the votes of young people.

We believe that our democracy does matter. We believe that we can use our voices to elect officials who will be responsive to our needs and will create meaningful, tangible change. We believe that we can galvanize our peers to be a powerful catalyst for change in November and beyond.

We have a crisis of participation in the United States of America.

In 2016, about half of the eligible voting population did not cast a ballot. Young voters, (ages 18-29) registered at the same rate as older voters (65+) but had one of the lowest levels of turnout; a full 30% below older voters. Traditional barriers--voter suppression, location and timing of elections, complexity of the voting process--describe some of the more significant mechanical reasons for lack of participation, but do little to explain the behavioral reasons why people choose not to vote.

Our theory

Recent studies, however, have shown another insidious reason for the meager turnout of young voters…

Lack of engagement.

This lack of engagement does not arise, as some people seem to think, because people don't care.

According to the 100 Million Project, a study conducted by the Knight Foundation on non-voters across the US, two-thirds of non-voters said that they believed voting was easy, yet those same voters did not vote.

They said they lacked sufficient information on the candidates

They felt their political choices would not have an impact on their day-to-day life

They thought their vote didn’t matter.

Our goal

Impact.VOTE's goals are simple:

  • Show people that their vote matters.
  • Show people that their elected officials make decisions that impact their day to day lives.

We will excite and motivate potential voters who are not currently engaged and who may be deterred by either a lack of information or a sense that they don’t matter.

Voting is power.

Join us to take that power and build the impact you want to have on government.